Work Experience

Flatiron Books (Macmillan Publishers) New York, NY

Assistant Director, Art & Marketing April 2021–November 2024

Senior Designer April 2019–March 2021

Designer/Web Developer January 2017–March 2019

• Collaborated on con­cepts and copy briefs from the VP Executive Director of Marketing and mul­ti­ple dig­i­tal mar­ket­ing man­agers, often per­form­ing same-day design turn­arounds and revisions
• Conceptualized and exe­cuted brand­ing aes­thet­ics for major mar­ket­ing cam­paigns of national best­selling fic­tion and non­fic­tion adult and young adult titles, includ­ing The Familiar by Leigh Bardugo, All the Sinners Bleed by S. A. Cosby, Daisy Darker by Alice Feeney, Caraval series and Once Upon a Broken Heart series by Stephanie Garber, Pageboy by Elliot Page, Friends, Lovers, and the Big Terrible Thing by Matthew Perry, The Lincoln Conspiracy by Brad Meltzer and Josh Mensch, What Happened to You? by Dr. Bruce D. Perry and Oprah Winfrey
• Designed mar­ket­ing and pub­lic­ity cre­ative for over 50 frontlist plus back­list titles per year, such as sell sheets, advance read­ers’ edi­tions, dig­i­tal adver­tis­ing and print adver­tis­ing, social media con­tent, pro­mo­tional items and pack­ag­ing, mailer boxes, print mate­ri­als, cover ani­ma­tions, book trail­ers, and cus­tom land­ing web pages
• Updated cam­paign assets for back­list titles and paper­back repackages
• Led and cre­ated the imprint’s brand and visual iden­tity, devel­op­ing a cohe­sive design lan­guage for socials, mar­ket­ing col­lat­eral, and inter­nal presentations
• Supervised design con­trac­tors and free­lancers, includ­ing onboard­ing, assign­ing projects, man­ag­ing work­loads, com­mu­ni­cat­ing dead­lines, and approvals
• Maintained mar­ket­ing design sched­ules, asset man­age­ment and archive, and over­hauled rout­ing process to mod­ern project man­age­ment software
• Worked closely with art, edi­to­r­ial, oper­a­tions, and pro­duc­tion departments
• Produced 3D prod­uct shots, both vir­tual and live, and manip­u­lated images as needed for social media and retailer use
• Designed and devel­oped monthly newslet­ters and stand-alone emails via HTML and CRM/​CMS platforms
• Performed image research and acquired licens­ing rights for stock and orig­i­nal art
• Prepared and approved print-ready mate­ri­als for in-house teams, print ven­dors, and man­u­fac­tur­ers, encom­pass­ing var­i­ous for­mats includ­ing 1‑color, 4‑color, spot and spe­cial effects, die-cuts, dig­i­tal, print-on-demand, and off­set printing
• Designed and exported assets for Amazon DSP, DEA, and A+ images and kept up-to-date on dig­i­tal sub­mis­sion specifications

St. Martin's Press (Macmillan Publishers) New York, NY

Designer July 2014–December 2016

• Under the direc­tion of the mar­ket­ing team, cre­ative direc­tors, and art direc­tor, con­cep­tu­al­ized, designed, pre­flighted, and pre­pared print and dig­i­tal adver­tis­ing and pro­mo­tional mate­ri­als such as print ads, dig­i­tal ads, back of book ads, social media images, email blasts, advance read­ers’ edi­tions, sell sheets, post­cards, book­marks, posters, brochures, and annual and quar­terly cat­a­logs for mul­ti­ple imprints
• Designed and devel­oped respon­sive land­ing pages for lead titles
• Created tem­plate files and more effi­cient pro­ce­dures for design team
• Assumed man­ager respon­si­bil­i­ties as needed

MOD Worldwide Philadelphia, PA

Designer March 2013–June 2014

• Responsible for the design, pro­duc­tion, proof­ing, and pre­flight­ing of var­i­ous print mate­ri­als for a Fortune 100 health insur­ance com­pany, includ­ing plan guides, brochures, fly­ers, tem­plates, emails, direct mail, and dig­i­tal ads
• Collaborated with key team mem­bers and men­tored new design­ers on brand and qual­ity standards 
• Developed and imple­mented more effi­cient pro­duc­tion procedures